Advertising Awards for Obama’s Election Campaign
The advertising campaign that helped Barack Obama to win the US presidential election has scooped a number of awards at the Cannes Lions International Advertising Awards. Advertising agency Droga5 won the Titanium prize for presenting an idea that is “provocative, challenges assumptions and points to a new direction” for ‘The Great Schlep’ campaign featuring Sarah Silverman intended to boost support for Obama amongst Jewish voters. As well as the video that saw Silverman urging young “Jewish grandchildren” to travel to Florida and persuade their grandparents to vote Obama, the campaign also included an interactive website.
The integrated prize was also given to the Obama campaign, for its effective use of three or more different medias combining to deliver a powerful message. It got recognition as a creative use of different media across the board from television, new media and online to grass roots door to door campaigning.
Obama’s election campaign also had a presence in the film category, with creator of Budweiser’s classic ‘Wassup’ ads, Charles Stone III, being awarded a special jury commendation for his 2008 reprisal of the classic ad. The new version saw the original characters who were once happy and chilled out going through tough times after eight years under George Bush, being posted to Iraq and affected by the Wall Street crash. Unfortunately this ad was not eligible to win a prize in the film category as the rules state that all entries must be commissioned by a commercial client and work towards promoting a corporate identity design, but the judges felt it deserved special recognition for being such a powerful political statement.
Another big winner was newspaper The Zimbabwean, for their campaign which used the country’s almost worthless banknotes on billboards, giving a whole new meaning to sign printing and scooping gold awards in both the Titanium and integrated categories. Other winners included T-Mobile’s “dance” ad with a whole crowd dancing together in Liverpool Street station, and an interactive ad for a Philips TV featuring a bank robbery frozen in time.
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Comment by Ozzy@Rugby Boots — September 5, 2009 @ 7:19 am