Election Returns
During the 2008 presidential election polls in the USA, electronic media, especially the Internet, played a leading role in bringing the election results to the national and international viewers. The leading companies such as MSNBC, CNN and ABC News had record-breaking visits by viewers to their websites. Election returns had generated such enthusiasm both at home and abroad.
On the election night in the USA, the figures had it that over seventy million people had viewed election returns on cable television and webs. The contest between Democrat Barack Obama and republican John McCain for the presidency had generated such intense interest in the people that every viewership record has been broken.
There is absolutely no doubt that people used cable TV and websites of leading news companies to watch election returns though the Nielsen Media research don’t have the full viewership figures on both media. However, an estimated over 47 million people followed the results on TV, bringing that figure to be the highest recorded so far in the annals of the American president polls.
Top sites such as Yahoo News recorded a boost in traffic to their sites on this historical day in the USA. This is a clear improvement of the viewership over the previous election days. Nielsen monitored the viewership of 14 networks that broadcast election returns. It was record breaking for almost all the electronic media companies in the history of their existence.
Apart from the cable TV and websites that were broadcasting and streaming 2008 presidential election returns live on their medium of transmission, still other websites catered to the viewership with data on previous elections. These data were available in the form of maps, statistical reports, and election returns mostly in PDF formats. These data were of use in comparing 2008 US presidential election results with those of past elections.
I was rumored that Senator Obama was unwilling to watch election return on cable TV. The reason was that he was averse to listening to cable TV chatter. However, this did not prevent his followers from resorting to the electronic media to watch election returns of the US presidential elections 2008 where Obama emerged the winner with a clear margin. People seem to have cared less about this trait in Barack Obama when voting for him.
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