Political Ads Benefit by Using Aerial Banners
In our day many are using banner advertising to quickly get their message to a large group of people. The banner message may be as long as 120 feet or even more. Usually the lettering is seven feet tall. Once the banner is made, an airplane swooped down, snags it with a hook, and pulls it into the sky. For an hour or two after that, everyone looking up will be able to read the message.
Billboard ads are similar except for the shape of the message. Most any brief message can be displayed in this way, including logos, words, and photographs. Some use them to advertise a product, a service, a charity, or even a special event. Private citizens have used banners to congratulate someone on an honor, to recognize an achievement, or even to propose marriage.
The United States’ political system is set up so that politicians are always looking for voter support. Of course, every four years is a major election and two years later a minor one nationally. Local elections vary with districts. Some wise candidates are now trying aerial ads to get their candidacy known, and there is good reason. Banner or billboard ads are perfect for political promotion. Consider these reasons why.
First, banner or billboard ads focus on a given constituency. Unlike magazines that could be read by people far outside the voting district the candidate represents, or TV ads that have to be repeated over and over, banner ads are flown over just the area of a city, county, or state where those eligible to vote for him or her live.
Second, the banner or billboard ads are fast at reaching the people. Often candidates are not able to shake the hands of everyone in their district. A billboard or banner flying over his or her district will put their name and slogan in front of the people in minutes.
Third, billboards and some banners can include a picture of the candidate. Imagine a giant photograph floating over the voters in your district with your name connected with it! The drone of the engine will get people’s attention. The banner demands to be read. Then, when they go to the ballot box, the voters will be more likely to recognize your name and, if they are undecided, to vote for you.
As we said, personal contact is best. Get out and meet the people. Find out what is important to them. The banner will then complement the personal message. They have seen your name in the sky. Now they meet your personally and learn that you care what they think. All this adds up to more votes on election day.
A major advantage of this method of promotion is the cost. Banners are a one time expense but, if you plan to run again, the banner can be stored and used without additional cost of production. Few other methods of advertising could make this claim. It is one of the cheapest methods of getting a candidate’s name before the constituency in a short period of time. Others have used it successfully and will attest to its success.
AirSign has been providing creative aerial advertising services since 1996. Click the links to view the video on their website that compares traditional advertising methods. They provide Arizona Aerial Advertising as well as servicing many other regions throughout the U.S. and around the world.